The customer development process
Nokia acquires its customers through many different sorts of media as well as services. Nokia can usually beseen as the biggest sponsor at sport events, fashion shows, motor sports and many other major events.
Nokia has many so called Premium partners that are a huge relief in Nokia’s large scale marketing efforts. These companies include RTL which is based in Germany, News International, Trinity mirror (also includes mirror mobile) and one of the biggest news agencies in the world Reuters.
Even-though Nokia only has so many premium partners, it still strives to market its products through other multinational corporations such as Coca-Cola, Unilever, BMW, Dolce & Cabana, Ford, Kraft and HP Compaq, which are also major brands and have a lot of brand loyal customers.
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