Ethical principles of customer relationship marketing

The ethical principles of Nokia

"As a market leader with global operations, we accept the responsibility that comes with our position. Nokia is committed to enhancing the quality of life around the world, in particular the communities in which we operate. Our strategy focuses on two major areas: using mobile communications to stimulate social and economic development, and supporting young people.

We work on community projects internationally because our products and services reach billions of people around the world and can have an impact on a wide scale. But our approach is always adapted to be the most appropriate at the local level.

Nokia supports communities through partnerships and corporate giving. We have a clear set of values that we integrate into our business practices at every level. We also see the potential for using mobile technology as a platform for providing access to knowledge and therefore enabling richer and more fulfilling learning experiences."

The statements taken from Nokias website explains their corporate responsibilities’, in addition to that, Nokia has also started up several programs that take into account the environment, and the carbon footprint of Nokia as a corporation.