Customer databases
Nokia has many sources for its information, but the ones that stand out the most, even to consumers, are the different services that are provided online for music, audio, images, videos, phone applications and forums in which the consumer has to enter certain information to log in. This is a efficient way to follow your customers and their current likes and demands.
Information stored in customer databases
Thing like personal information, buying behavior, life situations, customer feedback and marketing actions are all kept in the database. Nokia asks for different bits of information on different web services, it may be demographic information some times, or even mailing information, and if you have that information you can send in E-mails or Post which is enough to communicate with the customer. Nokia has also recently started advertising via SMS to give tips and hints on Nokia products and happenings, even though some may find this a bit invasive, the amount of text messages a year from Nokia would be about 1-5 if not at all.Customerdata bases can be exploited by remebering a customers birthday, or sending them offers during the holidays.
How databases are used to improve customer retention, cross-sell, up-sell, reactivate and raise the rates of customer acquisition
Nokia is very involved with the customer but only has so much time and so many resources to do so, but they do use the products that they sell to their full marketing potential, if it’s just having a Nokia text printed on the phone or weather text messages are sent to customers. Constant offers on hardware and software application offers are sent out to customers regularly so that their loyalty and awareness is kept "fresh".
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