Loyalty Marketing

The principles of the loyal customer marketing

Loyalty customer marketing is marketing based on strategic management in which a company focuses on keeping and gaining new customers by using different kinds of incentives such as free give-away’s, coupons, special offers and 2 for 1 deals.
Branding, loyalty marketing and product marketing together form a part of the customer proposition which means, how the customer assesses their potential purchase, weather they get their moneys worth of product.

Forms of loyalty marketing

Nokia uses loyalty marketing a lot, you can see it in your emails, text messages and other sources of information transfer, they send tips and hints on upcoming events, offers and other things of that nature.

Special benefits different customer groups get and on what bases

If you buy an expensive Nokia phone you will usually receive an extra appliance or a free service of some sort, This is to keep customers who spend more money on Nokia products, and give them the image, that when buying a Nokia they will receive more for their money compared to other companies that may sell similar and/or cheaper handsets.